Case Study LAPADA & PAD
Neptunus was assigned to create a unique exhibition space situated in London’s Berkeley Square at the very heart of the capital’s vibrant fine art district in Mayfair.
The Pavilion of Art & Design (PAD) is one of the largest modern art exhibitions in the world featuring art galleries from Barcelona, Brussels, Milan, New York, Paris and Stockholm, which showcase works of art to the public over a five-day period in October. Following a successful PAD event in 2011, Neptunus approached another Berkeley Square user, LAPADA, to provide back-to-back event facilities. Consultation between the users resulted in an agreement to share the temporary space with hugely beneficial advantages for both parties.
The LAPADA Art & Antiques Fair takes place in September for which 3,800 square metres of exhibition space was required. Neptunus was commissioned to build several temporary structures for LAPADA, which would be retained and re-used by the Pavilion of Art & Design the following month.
Neptunus erected a large Alu Hall, Double Decker and an Alure Globe, covering a total surface area of more than 3,800 square metres to house the exhibits plus a bar and restaurant area for visitors. The Alu Hall is well suited to events such as LAPADA and PAD; spacious and with flexibility to accommodate all requirements, the Alu Hall also provides an ideal ‘blank canvas’ as a backdrop to the displays of artwork.
As a clear span structure, available in a multitude of widths, the Alu Hall is a modern and versatile space in which to contain a combination of exhibition space and visitor facilities.
The LAPADA structures were retained and reused by the Pavilion of Art & Design in October, which resulted in minimising the carbon footprint and fewer disruptions. When dismantled there was no trace of the structure’s presence and the landscape was unaffected.
A busy roundabout, stone steps and walls at the site presented numerous logistical challenges for Neptunus’ installation team. In addition, 31 protected trees, all of which were aged over 200 years old, had to be preserved in the build phase to ensure they were not damaged.
To overcome these challenges, Neptunus designed a solution that was carefully constructed to incorporate the trees within the structures – including the Double Decker. This effectively protected the site and its historic features.
Despite site restrictions meaning that unloading of materials was only possible at night, Neptunus delivered the project on time and to the customer’s requirements.
“I would like to thank Neptunus for all its hard work in contributing to the success of the 2012 LAPADA Fair,” said LAPADA Chief Executive Sarah Percy-Davis. “The two-tier structure was a resounding success with both exhibitors and visitors alike and we were delighted with the overall effect.
“It has been a pleasure working with Neptunus, which has made this challenging project run as smoothly as possible and we are very grateful for its care and attention to detail. We look forward to working with Neptunus again next year.”